The New Son of the Soil

Jana Reddy on his farm

Last week I was in Bangalore. I met an old friend, Jana Reddy, who took me to his farm in Palakkodu, Tamil Nadu, over 100 kms away.

And he is what the new sons of the soil look like.

He is a techie, responsible for a portfolio with over 3000 team members. Well, he is more of a technocrat, less of a techie. Married to a techie. His son goes to college in another city. Aging parents live in a lovely area close to his high-end apartment complex. Loving son, affectionate husband, responsible parent, giving friend. A down-to-earth person.

He was like this in 1996, when I first met him. And today too, he is as down-to-earth. More so, in many ways.

Because he chose to go back to the land. About 10 years ago, a harsh conversation with a business head made him see that there was more to him than climbing the ranks in a large IT company, however lucrative. He started thinking about what he’d want to do post-retirement. And it was the memory of his school-time summer vacations spent in his native village that held the answer.

Find some land, do some farming. Not just own some farmland, and be a consumer of it. But work the land, and be one with it. Sixty years of age would be too late to start, he reckoned. “I need to start now!”

That set him off in pursuit of buying some land. Ten years later, he owns 8 acres in Tamil Nadu.

Jana has built a house with mud walls and a thatched roof, fitted with all modern amenities. It has two wooden lofts; one is his sleeping area, and the other is his remote work setup.

He has a barn to house his goats and store his farm equipment. He has some poultry, most of which were killed by a leopard recently. He is building a stepwell.

He is not a farmer by education. He is learning as he goes, experiments, fails, pays dearly for it all, and then sees some success.

Jana’s farm is not a neat, flat piece of land. It is land that starts at the foothills and runs down towards the town. He chooses to keep it like that, working with the large rocks there to create boundaries and safety. He is using the slopes of the land to do rainwater harvesting. Sure, there are borewells, but the rainwater holds the power to sustain life.  The lack of water is worrying now, he is hoping for rains to start soon.

He looks at the hills rising magnificently, providing a beautiful backdrop to his land. And wonders why some trees on the hills are all green and thriving, while some others are burnt down. He wants to understand how that happens, and bring that learning to his farm. He knows that there’s a way that nature works, and he wants to align with that.

Even the driveway he has conceptualized follows the lay of the land, so one can feel the essence of the land as one drives in.

Standing at the highest points of the farm, you can look down to the house and the barn. You will be excused if you miss spotting them, because the roofs and the walls just blend with the landscape. No jarring colours, no paints, no artificial decorations. Just oneness.

Jana Reddy on his farm in Palakkodu

He reads books on farming, talks to farmers, and identifies what suits best for the land he is the custodian of. Sometimes it means going against the conventional wisdom, and you can see him struggling to get the farm workers to listen to how he wants things done. It’s probably the only time I have seen him upset, and it’s not even obvious; such a gentle soul.

Everything is organic in the farm. There are coocunut trees, areca, figs, mangoes, aloe vera, brinjals, green chillies, herbs, bottle gourd, lemons, cherries, flowers, agatti, tamarind…

The only hint of chemicals is the anti-termites he has used to protect his wooden lofts from harm.

All the garbage from his apartment and that of his parents’ house is separated five ways, and most of it is brought to the land to enable composting.

His ways of living are less consumptive now, he says.  Most of the money he earns goes into the land. Pre-covid he had built a solid business selling organic produce to about 250 families in Bangalore. Covid changed all that. He is into pleasure farming now, he says. “I do what I like to do!”

I hear that as, “I am experimenting to see how I can work with nature so the land is bountiful, beautiful.”

Many of the old sons of the soil belong to a certain area, are hardcore farmers; they know the ways of the land and have agriculture in their blood.  The new sons have lived in the city most of their lives, and look for land to work with, wherever they can get it. They probably have tech in their blood, but land in their soul. It’s a calling, perhaps not an occupation for them. It’s a choice, not a lineage. It’s an intention, a fierce one at that. To be a custodian of the land, to do right by the land.

When there are such sons around, the Mother will be okay. She knows that her sons have returned. All is well.

Pink Floyd, Tom Peters and Me

Did you exchange a walk-on part in a war

For a lead role in a cage?

– Wish You Were Here by Pink Floyd

Today, when this song came on, I settled into it. And allowed it to take me where it would. There are songs that serve as reminders of certain phases in your life.  Some songs bring with them forgotten feelings…whiffs of something precious, happy or sad.

But this song isn’t like that. I don’t have a strong feeling attached to it. But it does take me back to a time which I can now say was the start of something that redefined me forever.

I started really listening to this song around 1999 or 2000. I was a copyeditor for a computer magazine back then.

I would listen to the song often. I savored “Can you tell…a smile from a veil?” and “Did they get you to trade your heroes for ghosts?”

And then I hit that bit, “Did you exchange a walk-on part in a war for a lead role in a cage?”

It just caught my fancy for some reason. It intrigued me. And I found myself writing it on a piece of paper and pinning it to the board next to my seat at work. I would look at it from time to time. One of the bosses even peered at it once, and immediately went behind a veil. He knew he was in a cage while all he wanted to do was wage wars. I could see that, for him. But it didn’t seem like a thing that should have been about my life, my work. I probably saw it like a poster…something out there in bright colors on a wall. But outside of me.

At the time, my main reading consisted of books by Tom Peters. Of course my usual diet of Richard Bach was there, and some bit of Gary Zukav too. But it was Tom Peters who was taking over my imagination. I had no idea how what Tom wrote made any difference to what I did at work day in and day out. But it made me happy to read his books: The Pursuit of Wow, and The Tom Peters Seminar: Crazy Times Call for Crazy Organizations.

Today as I listened to the song again I allowed myself to register this: that time of my work life—with 4-5 years of work experience—was sowing the seeds of what would happen five years later. I would discard the lead role in a cage for a walk-on part in a war. Except the walk-on part would become the lead role, but certainly not in a cage.

It is not nice to call entrepreneurship war. But whether I realized it or not back then I was stepping into what would be as consuming, as damaging, as exhilarating and as strategic and tactical as war.

Maybe Pink Floyd planted that seed in my head all those years ago. Or maybe I already came pre-planted with a seed which Floyd then watered everyday. Whatever the case, I know this verse was a catalyst. And Tom Peters was showing me the right ways of being a professional, of being a company.

You connect the dots by looking back, to paraphrase Steve Jobs. Yes, while waging wars you are just doing your best to take the surprises out of uncertainty. But once you have come some way you can start seeing how the dots connect.

Pink Floyd. Tom Peters. Entrepreneurship.

When I said no to a lead role in a cage. And no, I didn’t exchange my heroes for ghosts!

Thank you, Pink Floyd and Tom Peters!

The Year That Was

When you sit down to write a post on the last day of the year, what would it be about? It would be about looking back at the year, or looking forward to the next.

But I have no idea what this post is about to say. Let’s see what comes out. I have had the urge to write about some of the cool unbelievable things that have happened to me this year. So I will start with that.

 

Mighty Fan Girl Moments

This was a year when I stepped outside of my shyness to approach Internet influencers (nothing less than celebs, I would say). When I had to make a sales trip to the US in May 2017, I planned it so I could attend an event that Michael Hrostoski was going to conduct along with Molly Butler (it was called, Follow Your Love). But as things turned out, the event got cancelled, and I didn’t get to meet him. I have followed Hrostoski ever since I got to know of a book he wrote in 2013 called, August.

It’s been almost four years of having watched him evolve, go through hardship, heartbreak and stellar growth. And build a community of highly evolved individuals creating breakthrough businesses. I came this close to meeting him in person, and then it didn’t happen.

That was disappointing, to say the least. I was going to leave it at that. But, my co-founder, Abhinav, who had helped me plan my trip around Michael’s event, wouldn’t let me. He said, write to him. I laughed. “He won’t even see it,” I said. Even so, I took his advice and messaged Michael. On my way back from the States, while spending a long layover at Heathrow, I got a ping. It was Michael, and not a bot (he sent me a pic to prove that! How incredibly sweet!). And we ended up chatting for a while. He even asked me to send him a friend request. This was beyond mind blowing! And since then we have chatted a bit, off and on. And he continues to get awesome-r by the hour.

Following Michael has led me to follow many more interesting people, but the other person from his tribe/fam/community that I have recently started following is his baby brother, David Hrostoski. Who is going places where not many people have gone before. And I have ended up chatting with David as well. Very open, supportive and welcoming.

The other celeb breakthroughs (if I can call it that), happened in September. Like the entire inbound marketing world, I am a fan of Rand Fishkin. Abhinav, who got a selfie with him earlier in the year at Mozcon, was over the moon and told me how down to earth he really is. So I was excited that I could catch his session at INBOUND17. And what’s more, I could also catch his wife, Geraldine DeRuiter’s session at the event. If you have been to her blog, you would also have been equally excited. And I thought, what if I could get a pic with both of them together. I laughed it off, of course.

As things turned out, I watched Rand’s session, and then went off to see Geraldine’s session. Rand, who of course, is Geraldine’s chief cheerleading officer, was there too. Just a few feet away from me. And I found myself going up to him, shaking hands, and asking him if he and Geraldine and he would be willing to take a pic with me when she was free. Of course, of course, he said.

And that’s what happened after her session. Abhinav managed to catch the session too, in between his many meetings at the event. So he got to be in the same frame as Rand one more time!

I think I had a goofy grin all that day.

Next up, Scott Brinker. At one of the INBOUND17 keynotes, it was announced that Scott Brinker was joining HubSpot. Here I had been ruing the fact that we were going to miss his event, MarTech, which was just a weekend after INBOUND17, also in Boston. The announcement meant that he was in the crowd that day. This is a coup for HubSpot, and very exciting for marketing automation, in general. I tweeted to him the next day requesting a meeting. Unfortunately he was not around. But SCOTT BRINKER replied to me! Yeah, yeah, call me a silly fan girl.

Those were my brushes with celebrities this year. A damn good year, I should say! What else? Let’s go from meeting excellent people to experiencing excellence.

 

When Excellence Moves You

We get some moments where someone’s work simply moves you. You can see their hard work, their anguish, their grit distill into to a few minutes of incredible performance on screen or the pages of a book you want to hug hoping that the warmth reaches the author in some way. Here are some I can immediately remember:

  • Meryl Streep singing Abba’s The Winner Takes it All in the movie Mamma Mia
  • Every few pages I read from Born to Run, Bruce Springsteen’s autobiography
  • A-ha’s acoustic version of Take On Me for MTV Unplugged
  • Mostly anything I have heard Brene Brown say this year, live or on Youtube
  • Meeting Adam Kuczynski, the founder of TME, Poland. (The start of TME, literally from the streets of Poland. His passion to explore markets in Old Delhi and similar ones in Africa. His ethical way of doing business, and the decision to stay away from specific verticals that may not have everything clean and transparent. His willingness to be patient to grow the India business.)
  • Poetry by JM Storm
  • The way our team is developing an idea we put together from various sessions at INBOUND17, and is very close to building a brand new service offering!

I am sure there are more, but my memory fails me. As I look forward to 2018, I hope for more such moving moments to happen to me (and this time around I hope to write them down as they happen). I hope I get to meet more people I look upto, or can look up to. I hope to keep shedding my ‘hold myself back’ attitude so I can be in more of these moments of sheer pleasure. 

To a wonderful 2018!