The Second Paradigm Business

The Second Paradigm

Author David Hrostoski (and his beloved Miriam Wagoner) used the term first, at least, as far as I am concerned. The term ‘Second Paradigm’ came through in the book, The Ascension Manual for Planet Earth, which is essentially a book by a Sirian (belonging to the star system Sirius) being, Burgiel, channeled by David.

The blurb about the book says, “While The First Paradigm is rooted in fending for oneself, The Second Paradigm recognizes that to take care of the whole is not only for the highest benefit of all life, including oneself, but is actually the only way forward as a species.”

The old paradigm has been all about taking, one that’s driven by the head. Take. Hoard. There’s not enough for everyone, so hoard. Don’t care about what happens to others or the planet, just take. Be cut-throat and competitive.

It hasn’t really worked, has it? Most people live in abject poverty, many don’t even have access to safe drinking water. The planet is crawling with pollutants, species are dying left right and centre. And the rest of us on the Internet, alive with our various health issues, are mindlessly binge-watching the brand new interactive content being served up. All along our hearts feel jammed, constricted. Is this all we are?

No, the old paradigm hasn’t worked.

So we need a new one, one which is about giving, one that’s driven by the soul.

As David and Miriam say, “We’re being asked to step forward as soul-aligned, highly-intuitive, and connected beings with deep trust in divine guidance and truth.”

Asked? Asked by whom?

Remember the unrest you felt after all the movies were watched, all the work was done, all the vacations were taken?

You’re being asked by that very feeling of unrest. When you found yourself utterly bored. When you asked yourself, is this all I am meant to be?

This post is not about taking you down that rabbit hole where you come of age, no no no. That’s your job, not mine.

I am here to unpack (it’s a word I learnt to use from David, possibly because I listen to every word he puts out by way of book, posts, social media posts, podcasts or videos) what The Second Paradigm means to my business.

When I co-founded Knowiz in 2005, my co-founder, Taru and I knew we wanted to build a culture of positivity and excellence. Times changed, good times turned to bad, we hit all the walls that entrepreneurship presents. Taru left to take up a job, while I chose to continue to run the (nearly non-existent) business.


Back then my answer was, “I don’t know. Something in me says, I have to keep going!”

A few years later I met my current business partner and he asked me the same thing: I would have shut shop long ago, why didn’t you?

“Because this is a good thing. My people are happy. How we run the business helps people be who they are, and then become better versions of themselves. We stand by each other. Because we put our soul into our work, create good work. Something’s gotta give!”

But it was only in 2018 that I could clearly articulate why I continued despite the push back (there’s a term from David/Burgiel again!) from life. It’s because what I was trying to run was called a Second Paradigm business. It gives, it works from the soul, it creates space for others to be their authentic selves. And I didn’t want to give up building that.


What does The Second Paradigm Business look like?

I don’t know. I am still figuring out. But here’s what I know.

For a start, it means that the leaders of the business have to lean more into their soul, their intuition and take decisions based on what they are guided to do. So it’s not always all logic that rules. It will be what the intuition tells you to do, no matter what the logic says. Think back to the perfect person you didn’t hire, because something felt off. Or the perfect prospect you said No to (though it was really good money!). Or the merger that looked really bad on paper, but has panned out beautifully.

It takes a while to learn to trust your intuition, but the leaders will take on that learning, if they have already been answering the pings for a soul-aligned business.

The leaders talk in terms of Universe conspiring. Of mind-blowing coincidences or synchronicities. Even miracles.

Oh how sweet (some may sickeningly so)! In theory, it sounds all things nice. In reality, the leaders are just human beings on their own journeys. So when days are rough, there’s not much talk of a benevolent Universe or coincidences. There’s heartbreak, and anger and fear and hurt to wade through. Or lack.

But if one of the leaders can hold the space for the rest while the wading happens, the business can continue to evolve. Or if the leaders agree that while the spats and fights and disagreements happen, we will stay united in our purpose of building this Second Paradigm business.

And as the leaders align on this paradigm, I am beginning to believe that a compounding of energy happens, which is far more than the sum of the energies of the individuals. This attracts more people with similar energies to join the company. Clients too. And that’s how the proverbial flywheel moves.


So do I expect everyone in my company to be intuitive and giving, and all that?

I would sure love that. But for now, the answer is no. My expectation is that they be themselves. Of course, many people are not even aware of who they really are, so that can be tough.

But let’s look at giving. If there are unhelpful people on the team, then I will let them go, no matter how good they are. So that’s a basic criteria, a non-negotiable. Have people around who are helpful. Whether they are giving in terms of volunteering or charity, that’s not my charter, for now. If there are people on the team who want to be better at that kind of giving, the leaders must extend all support. And at Niswey, we do.

How about being intuitive? Some people are, some people don’t want to be seen as intuitive. That’s okay with me. But there are established scientific ways to tap into higher parts of you; or for the non-believers, ways to tap into knowledge within you which is not drawn out through memory or logic. Take flow, or being in the zone, for instance. If we can institute ways to get into flow at will, we would go a really long way into improving quality (and quantity) of work. Which will make any non-believer happy.

At the core of The Second Paradigm business is unity. The sense of oneness with all, the planet, all life. Because once we understand that we are one, we will never think of taking, we will only want to give. No, I don’t understand it yet. (Though we instituted Customer Oneness as one of our values more than five years ago. That was intuitive, don’t you think!)

A tiny little business, in a developing country, with all of 15 people in the team. Trying to be a Second Paradigm business! It may sound stupid to a lot of people (maybe they are the first paradigm-ers).

But as a Second Paradigm business leader, I know, we are enough. We are enough to make a difference, to ourselves, to each other and to the planet.

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